Experimental, Animation
Lucid Tours is an experimental, futuristic tourism experience that lets travelers step into the perspectives of characters from The Man Who Mistook His Wife for a Hat. Each character lives with a unique cognitive or perceptual disruption—ranging from visual amnesia and proprioceptive loss to hemispatial neglect.
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Through immersive 360° experiences, Lucid Tours evokes the disorientation and strangeness described in the book, fostering empathy and a visceral understanding of these unusual ways of perceiving the world—without aiming for clinical accuracy.
View the 360° headset experience here by dragging the screen left or right:
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Some of the designed experiences
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The tour company had its own branding, including posters and business cards, designed to promote the immersive travel experience through the perspectives of the characters.
Lucid Tours
Lucid Tours is an experimental, futuristic tourism experience that lets travelers step into the perspectives of characters from The Man Who Mistook His Wife for a Hat. Each character lives with a unique cognitive or perceptual disruption—ranging from visual amnesia and proprioceptive loss to hemispatial neglect.
Through immersive 360° experiences, Lucid Tours evokes the disorientation and strangeness described in the book, fostering empathy and a visceral understanding of these unusual ways of perceiving the world—without aiming for clinical accuracy.
View the 360° headset experience here by dragging the screen left or right:
Some of the designed experiences
The full installation was presented at Holon Institute of Technology where visitors experienced the entire touristic experience of Lucid Tours.